foversta
[PuristSPro Moderator]
20814
Salon Belles Montres 2013: Girard-Perregaux.
A few days before Baselworld and the unveiling of the 2014 novelties, I
would like to come back to the Girard-Perregaux exhibition which took
place at the Salon Belles Montres in Paris in November 2013.
Girard-Perregaux and JEANRICHARD were amongst the main exhibitors. This
report will focus only on the GP pieces since I already presented the
JEANRICHARD important watch which was presented in Paris, the LE
Terrascope dedicated to the French Rugby Club, the Racing Club de France
here:
www.watchprosite.com
I always like to visit this kind of exhibitions because,
even if they rarely display for the first time a brand new watch, they
give a good overview of the current collection and of the strategy of
the brand. With the Belles Montres exhibition, Girard-Perregaux wished
to highlight the expertise and the skills of the Manufacture thanks to
the presence of a watchmaker... and of the flag-bearer of the
collection, the Constant Escapement LM (Luigi Macaluso).
Actually,
as you can see it for at least 2 years now, Girard-Perregaux
communication has focused more and more about the fact that the watches
come from one of the most integrated manufactures in the world, putting
under the spotlights its young watchmakers. It is very important for
Girard-Perregaux to achieve this strategic communication because the
brand, even if it is a well-known name in the world of watch fans is
maybe not perceived as a manufacture of the same level than some
others... which is a pity. The problem for Girard-Perregaux is the lack
of an "affordable" iconic watch. Currently, the most famous GP movement
and distinctive aesthetic detail is the Tourbillon with 3 gold bridges.
The issue is that it is not a watch which can be purchased by anybody.
Girard-Perregaux obviously works a lot on this topic by building a
credible permanent collection which has been simplified to make it more
visible.
***************************************************************************************************************
To read the full report on Girard-Perregaux forum, please click on the link below:
gp.watchprosite.com
Fr.Xavier
