Girard Perregaux

blomman Mr Blue
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Vintage GP: 1969 - Ever heard of a talking watch?

In 1969 Girard-Perregaux asked the following - “Ever heard of a talking watch?”

And the obvious reply that year was – “Neither have we.”

This ad was printed in 1969. I found it several years ago. Of course my interest for this watch was ignited!

Earlier this year I added it to my small GP collection through help of friends. This made me return to this ad and re-read it.

A few observations:

Girard Perregaux is written without the “-“ dash between.

All the functions that are listed here, in 1969 there were no apps to remind you or tell you things. Now 45 years later every kid will tell you that “Hey, my phone can do all that and more…”

They don’t even call it “mobile telephone” or “mobile phone”, just “phone”

Price range, watches available from USD 59.50 to over USD 5 000. In 1969 a watch over USD 5000 must have been considered as a very expensive watch!

My last observation is that – don’t bother to write to the address in the bottom. I did, several years ago and I still haven’t received my free folder…

Even if this watch doesn’t “talk”… It “SINGS” to me, which is more important!

Best

Blomman

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